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Getting Help with Yelp: How To Talk to Your Customers About Reviews

Getting Help with Yelp: How To Talk to Your Customers About Reviews

As a business owner, it’s pretty likely you have an ambiguous relationship with Yelp. The super-popular review site is a great way to drive sales – if you have plenty of five star reviews. However, Yelp also gives the disgruntled, angry, or flat-out unpleasable customer a platform they can use to trash your business. If these negative reviews are the only ones your potential customers see, they’re not going to take a chance on you. The only recourse available to business owners today is to solicit genuine positive reviews from your customers who love what you do and enjoy doing business with you.

Here are the ABCs of soliciting positive Yelp reviews from your customers:

A: ALWAYS ASK

Make asking for a positive Yelp review a standard part of the way you do business. Use a sign near your cash register; include the request on your receipt or any tuck-ins you put in your customers’ bags. Share the need for reviews on social media, and don’t be shy about asking your best customers in person. When you explain that positive Yelp reviews are a critical component of helping their favorite business stay open, they’re generally going to be happy to help.

B: BE SUPPORTIVE

Your customers may read Yelp reviews, but some have no idea how to post a review themselves. Experts agree that providing a brief, easy to understand tutorial on your website is a great idea. Use this space to emphasize the value of filling out their profile completely, adding their picture, keeping reviews strictly honest, and sharing their thoughts about many businesses they’ve dealt with – not just yours. These best practices will make it more likely that their positive reviews will actually appear and not be trapped in Yelp’s spam filters. (PS: Need help with this? Give us a call. We’ll do it for you!)

C: CONNECTIONS MATTER

Your customers are the best source of positive Yelp reviews. However, they’re not the only people you can talk to. Ask your vendors to post about what it’s like to do business with you: the public values knowing you’re an honest & reliable business partner. Talk to your family members and friends and ask them to share their thoughts. Be aware that all of these positive reviews can’t come from the same computer: Yelp will filter out multiple positive reviews originating from the same IP address.


What about paying for Yelp reviews?

You’ve likely read about how easy it is to get positive Yelp reviews using a service like Fiverr or Mechanical Turk. All we’re going to say about that is that Yelp knows about this strategy, and takes measures to weed obviously purchased reviews off of their site. Don’t waste your money!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office