Term archive for "Digital Advertising"

How Important Is Voice Search? Very, Very Important: Just Ask Alexa

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In the course of a single year, the use of voice-activated digital assistants for the home – tech like Alexa, Google Home, or Cortana – has increased 128.9%. This means 35.6 million American households already have a digital assistant in their home. Researchers expect this rapid adoption rate to continue, especially given the significant amount… Continue Reading »

Push Vs. Pull: Making Native Advertising Work

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Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve created and paid for on social media and other websites. Native advertising, which consists of strategically placed paid content, makes it past the ad blockers – but it won’t work… Continue Reading »

Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

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I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts more customers than organic content posting does. Here is some key information you need to know: YouTube and Twitter are currently the most effective… Continue Reading »