Term archive for "ecommerce"

Shopping Online & Buying Online – 2 Very Different Things!

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If you’re involved in e-commerce or plan to be in the near future, it’s very important to understand the difference between shopping online and buying online. The two experiences are different, and your customers want you to provide both on your website. Buying is a purpose-driven behavior. When people buy online, they do so in… Continue Reading »

How Important Are Return Policies to Your Customers?

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It’s no exaggeration to say everyone shops online. Big Commerce puts the number of American e-commerce shoppers at 96%; that’s more than 310 million people. The National Retail Federation has found that 15 to 30 percent of those purchases are going to be returned. That means your online store’s return policies are very important. Retailers are… Continue Reading »

Does Buy Online, Pick Up in Store Really Work for the Retailer?

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The 2014 holiday season was good to online retailers. EMarketer reports a 16% growth over the previous year; encouraging news in an environment where customer confidence was uncertain. In store pick up orders increased 40% on Black Friday and Cyber Monday 2014. Click To Tweet Buy Online, Pick Up in Store campaigns began to be… Continue Reading »

When Mobile Marketing Matters Most

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The best sales person your business has ever had may be your customers’ smartphone. Mobile marketing has proven to be uniquely effective at shepherding site visitors into the sales channel, a fact that can yield increased sales and boost overall profitability if the rest of the company’s digital marketing is poised to support the rest… Continue Reading »