Term archive for "Holiday Digital Marketing"

40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?


While in-store shopping continues to appeal to holiday shoppers, 89% of people plan on purchasing holiday gifts and seasonal items online, according to a study commissioned by Bazaarvoice, a retail software company.* Big brands and major retailers already have their [holiday] promotions in place. Click To Tweet Convenience and the ability to avoid crowds motivate… Continue Reading »

Making Gift Givers’ Lives a Little Easier


Amazon has just released three major gift guides. There’s a Holiday Toy Guide, an Electronics Guide, and a Home Guide. Each one showcases hundreds of items, is searchable, and features curated collections from relevant influencers. 55% of shoppers go to Amazon first to research products and check prices. Click To Tweet We know that shoppers… Continue Reading »

Was Black Friday Bleak? 3 Things You Can Do To Boost Holiday Sales


Well, here we are. Black Friday – one of the biggest shopping days of the year – has come and gone. While the retailers around you enjoyed door busting crowds, your place was a little emptier. A lot emptier, maybe. So empty that your own employees bought something just to make you feel better…ouch. A… Continue Reading »