Term archive for "TTG"

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

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Mary Ellen Coe is the president of Google Customer Solutions. She’s trying to call business owners’ attention to an area of mobile marketing that gets far too little attention: page speed. If a page on your site fails to load within 3 seconds, customers will abandon it. Click To Tweet We all know that page… Continue Reading »

Is Being Clueless About Conversion Rates Hurting Your Business?

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It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

For B2B Brands, The Biggest Challenge Can Be Knowing What to Measure

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B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and… Continue Reading »

New Year, New Website: What You Need to Help Your Business Grow

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In 2019, every business is an online business. Today’s customers are researchers, who spend significant amount of time exploring their options before committing to even minor purchases. If this process brings them to your website, you have a limited opportunity to convince them that you’re what they’re looking for. This is true even if you’re… Continue Reading »