Term archive for "TTG"

Put Your Website to Work

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As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have… Continue Reading »

Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper

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New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon… Continue Reading »

Looking at Loyalty Programs: Are They A Good Idea for Your Business?

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The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier miles, or discounts – in exchange for repeat business. Yet many retailers and business owners who offer loyalty programs find that customer interest appears lackluster, and there’s no demonstrable relationship… Continue Reading »

Understanding Data: The Pros and Cons of Observational Data

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One way to really understand observational data is to listen to Tricia Wang’s TED talk. Wang’s employer, a large cell phone company, had a question many business owners face: was it time to expand their business, and if so, was the market they were considering the right one to try to enter? Wang spent months… Continue Reading »