Term archive for "TTG"

Understanding Data: The Pros and Cons of Observational Data

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One way to really understand observational data is to listen to Tricia Wang’s TED talk. Wang’s employer, a large cell phone company, had a question many business owners face: was it time to expand their business, and if so, was the market they were considering the right one to try to enter? Wang spent months… Continue Reading »

Be Willing to Question Everything – Even Your Essentials

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One of the things I really enjoyed about presenting “Decoding Your Data” at JCK Las Vegas was the opportunity to tell my favorite story about Victoria’s Secret. It’s a powerful tale for business owners that illustrates that you have to be willing to examine every aspect of your operation – even those things that could… Continue Reading »

Timing is Everything: Using Data to Get Better Results from Your Marketing

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Let’s say you use email marketing to connect with your customers – a monthly newsletter that includes updates about what’s new with your business, savings opportunities for your customers, an informative article to read and share, and more. It takes a lot of time and effort, but you know it’s worth it – you’ve had… Continue Reading »

Traditions and Treats from TTG

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Christmas is officially one week away. Though we’re still in the office through next Tuesday, we’d be lying if we said we don’t have visions of sugar plums dancing in our heads already. We’re looking forward to the excitement of unwrapping presents on Christmas morning, but even more so we’re anticipating the treats and traditions… Continue Reading »