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The New Wave of Social Video

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Key Takeaways:
  • Understand the audiences of TikTok, Instagram Reels, and YouTube Shorts
  • Learn how each platform is used and how to navigate it
  • Explore the best practices for each platform
  • Discuss examples of brands and businesses creating successful short-form video content

TikTok, Reels, or YouTube Shorts? The New Wave of Social Video

The new wave of social video might look more like a ripple compared to its longer counterparts, but it’s making big waves. Short-form video as we know it today got its start on TikTok. Soon after, Instagram and YouTube took note of their popularity and launched Reels and Shorts, respectively. But which platform is right for your business and how do you make the most of them? This webinar will help you begin to develop short-form video content and choose the platform (or platforms) that will allow you to reach the right audience.

Live Attendees’ Reviews:

“Great Info.”

Colleen S. Magai
Albany, NY

“It’s the best webinar I’ve seen on social media platforms, and the demographic users’ breakdowns were off-the-charts! I can’t wait for part 2! Thanks so much for the great presentation! “

Jacqueline D.
Queens, NY

“Very helpful data so I know which platform is best based on my demographics.”

Anonymous

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office