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Twitter Users Love Breaking News: What This Means for Your Business

Twitter Users Love Breaking News: What This Means for Your Business

Choosing which social media platforms present the best opportunity for you to connect with your customer can be tough. To make a smart choice, you need to know not only which platforms your target customers use, but how they use that platform. For example, it’s no secret that Pinterest is the go-to social media network for wedding planners; users spend hours searching through and curating images in preparation for their own shopping adventures.

But what about Twitter? The micro-blogging platform is among the most difficult for many business owners to understand. The messaging space is extremely limited. Tweet streams move extremely fast, making it an almost absolute certainty that many of your Tweets will go unseen. Given these constraints, why should businesses bother with Twitter?

[Tweet “Understanding what type of news your customers value is key to an effective marketing strategy.”]

Twitter does not have as many users as other social media platforms, with only 23% of all Americans having an account. However, that 23% does have some very interesting characteristics in common.

According to the Pew Internet and American Life Research Project Twitter users tend to be relatively affluent and educated, with more than half earning over $50,000 per year and nearly a third being college educated.

Increasingly, according to another Pew report of Twitter users get their news on the site, with six out of ten users turning to the platform to keep track of breaking news events as they happen. Topics of the most interest include sports, business, international news, and national government and politics.

In other words, if your target customers are news hounds, chances are they’re on Twitter. Remember that there are several types of news, including sports news, celebrity news, industry news, political news, science news and more.

Understanding what type of news your customers value is key to an effective marketing strategy: not only will you know what type of stories to share, but by developing an awareness of relevant breaking news events, you’ll have an opportunity to participate in highly-viewed conversations.

For example, a Boston pizza parlor that knows their regulars are sports news fanatics can use the ongoing twists and turns of Deflategate to connect with their customers. Make smart, strategic use of hashtags to extend your reach.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office