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The TTG Blog

Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.

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5 Ways to Make Sure Your Marketing Stays Focused on People

5 Ways to Connect to People Instead of Platforms

Learn five ways to prioritize people over platforms in your business’s marketing.
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Evergreen content marketing

Mastering Evergreen Content for Your Brand

Learn how to identify your brand’s evergreen content and adopt a perennial content strategy to optimize your content "garden".
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Nurturing your marketing plan

Cultivating Growth: How to Nurture Your Marketing Strategy Like a Garden

Explore the parallels between preparing for and maintaining a flower garden and preparing for and maintaining a "garden" of favorable marketing results.
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Defining the Marketing Funnel and Exploring 7 Factors that Influence “Consideration Stage” Shoppers

Navigating the Funnel: What Are Shoppers Doing During the Consideration Stage?

Learn why the consideration stage matters and discover the seven factors that help move buyers further down the marketing funnel.
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Driving Customers to Your Local Business Digitally

Small Store, Big Impact: Digital Marketing Advantages You May Not Know You Have

Learn how to amplify your small business’s local SEO, cultivate customer loyalty, and stand out online.
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How to Connect Better with Luxury Buyers

Luxury Buyer Engagement: 5 Essential Tips for Success

Find out five tips to start increasing luxury buyer engagement and help your brand thrive in this new era of immersive and hyper-personalized marketing.
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2024 social media changes and emerging platforms

New Social Changes and Platforms for 2024

Discover some of the top social changes and two exciting new platforms to boost your social selling success this year.
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Audience First: The Golden Rule for Digital Marketing Triumphs

Why Knowing Your Audience is the First Step to a Winning Digital Marketing Strategy

Discover the importance of audience research, then learn how to do it well to enhance your marketing strategy and overall effectiveness.
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Women in tech history

Innovative Minds, Inspiring Contributions: TTG Applauds Women in Tech

Join us as we celebrate Women’s History Month by spotlighting some of the female tech giants who have made significant contributions in their fields.
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how to leverage customer surveys in marketing

The Power of Surveys for Small Business

Explore the advantages of customer surveys and find out six types you should start using for your business.
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Unconventional Funding Strategies for Small Businesses

Leveraging Local: How to Grow Your Business with Community Resources and Creativity

Join us as we share some creative funding options and highlight 3 Rhode Island entrepreneurs that found success with it.
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Importance of email marketing segmentation

Tailoring Your Message: The Power of Email Segmentation

Learn the benefits of email segmentation and discover practical steps to start doing it for your brand.
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Customer re-engagement campaigns for retailers

3 Ways to “Woo” Your Customers Back to Your Retail Brand

Discover three ways to re-engage customers and help them fall back in love with your brand.
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Understanding Your Business's Marketing Metrics

From Data to Decisions: Accessible Insights for Data Newbies

Conquer your fear of data and equip yourself with some effective tools and strategies to do metrics the smart and actionable way.
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How to build a brand

Where to Start with Brand Building

Launch into building a brand, or making your current one stronger, with these practical tips and expert insights.
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Luxury Meets Digital: Crafting Exquisite Online Experiences

Luxury Meets Digital: Crafting Exquisite Online Experiences

Find out which elements make a luxury brand stand out in the digital world, so you can upgrade your digital strategy and boost sales.
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