Return to Normal vs. The New Normal: SMBs Embracing Change
Though 2020 was a brutal year for all of us, it was also incredibly eye-opening. It forced us to slow down, to reassess, and to reposition our goals, values, and priorities towards what mattered most. Small businesses owners were no exception to this internal overhaul— or the external changes that came with it. While people […]
Here’s What SMB Owners Should Expect to Spend in Their First Year
Starting a small business can be costly: time, money, your sense of security. But hey— you’ve got a dream; now it’s time to plan your budget. What should you actually expect to spend during your first year in business? Keep reading to find out… The Magic Number According to our friends at Shopify, more than […]
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some marketing trends to keep in mind while planning your Father’s Day sales push: 1. Father’s Day Spending Has Been on The Up & Up Year Over Year Father’s Day spending […]
What’s Good for the Environment is Good for Your Business
Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important to them. 71% of consumers would pay more for brands that are sustainable. 57% of consumers say climate change has caused them to reassess their purchasing habits The events that […]
Low-Cost & No-Cost SMB Marketing Ideas
Here at TTG, we get a lot of questions from small business owners about the most cost-effective ways to implement digital marketing into their current business strategy. As a small business owner myself, I understand first-hand the value of a free or low-cost resource that works to grow your company— especially when you’re just starting […]
It’s Okay to Ask for Help When Marketing Your Small Business Yourself
Did you decide to dive into managing your small business’s marketing efforts in 2020 or 2021? If so, you’re not alone. According to Fundera’s Small Business Marketing Statistics and Trends (2021), 47% of small business owners are now handling their marketing entirely on their own. Here at TTG, this is what we refer to as […]
Falling in Love with Digital Advertising
The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes […]
That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World
“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of […]
Digital Reputation Management: How to Address Negativity Online
Updated August 2021. For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it […]
Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software
It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow […]
