Term archive for "Small Business"

Digital Reputation Management: How to Address Negativity Online

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For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands… Continue Reading »

Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software

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It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow… Continue Reading »

Be Willing to Question Everything – Even Your Essentials

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One of the things I really enjoyed about presenting “Decoding Your Data” at JCK Las Vegas was the opportunity to tell my favorite story about Victoria’s Secret. It’s a powerful tale for business owners that illustrates that you have to be willing to examine every aspect of your operation – even those things that could… Continue Reading »

Discover How Data Can Help You Grow Your Business

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Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business… Continue Reading »