Term archive for "Technology Therapy Group"

Social Media New Year’s Resolutions: How to Build Better Relationships Online

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As the year draws to an end, it’s time to look ahead and plan how to make next year better. In this post, we’re going to focus on social media marketing, and the techniques you can use to improve the relationship you have with your customers, attract new customers, and boost your brand visibility. Less… Continue Reading »

Who Answers When a Customer Texts Your Store?

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The holiday shopping season is here, and you need to be prepared for customers to reach out to your business in a number of ways. In 2017, 60% of customers reported reaching out for customer service at least once during a one month period – and a significant percentage accessed customer service repeatedly. More than… Continue Reading »

As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales

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Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales: Black Friday searches have increased 80%… Continue Reading »

What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media

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67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »