Term archive for "Technology Therapy Group"

4 Ways to Create More Engaging Emails

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Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. 53% of all emails are opened on mobile devices. Click To Tweet An oft cited static puts the… Continue Reading »

Your Holiday Promotional Plans Need to Go Beyond 12/25

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The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

How Soon is Too Soon for Holiday Ads?

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We’re still in the midst of Back to School season, but the holidays are right around the corner. Is it too soon to start your holiday promotions? Holiday ad campaigns that begin in October have a 7% increase in ad impressions. Click To Tweet While we wouldn’t advise you to start running any ads tomorrow,… Continue Reading »