Boost Sales with a Seasonal SEO Strategy
One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. [Tweet “Traffic from PPC ads converts 50% […]
4 Ways to Create More Engaging Emails
Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. [Tweet “53% of all emails are opened on mobile devices.”] An oft cited static puts the ROI of […]
5 Ways to Make Black Friday Better
If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it […]
Facebook’s Ad Transparency Tools = A Gift for Business Owners
[Tweet “Ad transparency tools are designed to allow anyone to see who is running an ad they encounter.”] Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who is running […]
The Power of Play: What Games Can Teach Us About Our Customers
Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video […]
Put Your Website to Work
As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have […]
Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper
New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon […]
Heads Up: The Holidays Are Coming!
We’re currently running Christmas in July campaigns for some of our clients – always fun, and a good way to boost sales during what can be a slow time of year. The real holiday season begins in earnest in just a few months. You want to be sure your business is ready! Today’s customers have […]
New eCommerce Report Reveals Every Business is an Online Business
If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies. [Tweet “There’s an expectation that instant access to information is available in every setting.”] […]
The Care & Feeding of….Your Business Website?
As you know, we’re dog lovers here at Technology Therapy Group. There’s a lot that goes into caring for dogs. Every day means a walk, food, water, playtime, and treats. And every now and then, our dogs need special care. The Fourth of July fireworks can overwhelm our canine companions, and more than a few […]
