Leverage the Power of Mirroring in Your Retail Marketing
Mirroring isn’t just for face-to-face interactions. In this video, Jennifer Shaheen explains how retailers can apply this powerful technique to digital marketing, creating stronger connections with customers online. Learn how to adapt this popular sales strategy to create marketing content and campaigns that resonate with your audience.
Designing Customer Retail Experiences Beyond Personal Preference
As business owners, we naturally filter decisions through our personal experiences. But what happens when our shopping preferences don’t match our customers’ needs? Discover how expanding your perspective on customer engagement can unlock new opportunities for meaningful connection and business growth. The Experience Design Challenge Personal preferences influence business choices. It’s natural to create experiences […]
Keep Shoppers Engaged: Create a Holiday Hub on Your Website
Want to build excitement around your holiday offerings? Creating a dedicated holiday section on your website is the perfect way to keep your customers in the loop about all your seasonal specials and events. In this video, TTG founder and president Jennifer Shaheen shares a quick and powerful tip to help retailers make the most […]
5 Ways to Connect to People Instead of Platforms
Learn five ways to prioritize people over platforms in your business’s marketing.
Strategic Philanthropy: 5 Charitable Giving Strategies for Small Businesses
Explore how strategic charitable giving can not only drive positive change in your community but also resonate with your customers and amplify your brand’s impact.
7 Strategies to Help You Slay as a Female Business Owner
Discover 7 essential marketing strategies to boost the success of your woman-owned business.
TTG Questions Box: How to Tell If Your Google Ads Are Working
Don’t know how to analyze your Google ads? Get expert advice from Jennifer Shaheen!
Selling Through Storytelling
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Choosing and optimizing the places you sell Establishing connections with your customer and guiding them to the purchase path Identifying the barriers to purchasing online Cultivating stories that can help overcome the challenges customers might face Yes, Your Business Has a Story Think […]
Google URL Builder: How to Create a Google Analytics Tracking Link
Get the scoop on Google URL Builder, a free tool that lets you monitor where your clicks are coming from.
How to Activate Direct Messaging on Pinterest to Connect with Customers
Keep the communication “door” open. Turn on direct messaging for your Pinterest Business account
