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Ditch The Card: Mobile Loyalty Programs May Be The Next Big Thing

Ditch The Card: Mobile Loyalty Programs May Be The Next Big Thing

Last week, we talked about why mobile matters to the Must-Have Brand. This week, we’re going to continue with the mobile theme, focused on one particular tactic that should be of interest to every jewelry brand out there: the loyalty program.

[Tweet “Technology is forcing the loyalty program to take on a new form.”]

If there’s one thing every jewelry brand wants, it’s fanatically loyal fans. Pandora’s certainly cracked the code: we’ve all heard the stories of shoppers who cross state lines (and in some cases, nearly half the country!) in search of special edition or discontinued bead charms.

One element of creating that kind of loyalty is building a relationship with and rewarding your best customers. Technology is forcing the loyalty program to take on a new form. No one wants to carry a wallet full of cards every time they go shopping, but everyone has their phone with them, all the time. Isn’t it time for your loyalty program to go mobile?

A mobile loyalty program can incorporate several features. The simplest and most obvious is a digital loyalty card shoppers can show retailers in order to receive a discount or earn points when they make a purchase – but why stop there?

Integrate the functionality to reward your fans with additional points when they post pictures of their new purchase online; consider giving bonus points if they use the hashtag of the week (which you post on your website) – it’s fun for the customer and gives you an additional way to track activity.

Give your loyalty club members the ability to opt into text alerts whenever you release new collections, have a promotion or other breaking news. It’s also a nice feature to offer club-only special coupons and, with the cooperation of your retailers, flash sales events.

If you’ve been thinking of loyalty clubs as a boring, same-old, same-old marketing technique, get ready. Mobile marketing is going to totally transform this familiar marketing tool into something tremendously powerful.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office