Term archive for "Customer Data"

That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World

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“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of… Continue Reading »

Social Listening: What is It & How Can It Help My Business?

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Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure,… Continue Reading »

3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List

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“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be,… Continue Reading »

The More You Know…Is the Key to Business Growth Hiding in Your Data?

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The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most common digital marketing tools – the website, social media, email marketing, and digital advertising. Each of these tools have fairly robust data capture built in, which should, theoretically, help you… Continue Reading »