Strategic Gen Z Marketing: Aligning with Values and Platforms for Success
Discover the values and platforms associated with Generation Z shoppers to position your business for success both now and in the future.
4 Data-Driven Tools Every SMB Needs
Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses data analysis: Google Search Console Previously known as “Google Webmaster Tools”, Google Search Console is a free SMB tool that helps business owners observe, maintain, and troubleshoot their Google search results performance. […]
That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World
“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of […]
Social Listening: What is It & How Can It Help My Business?
Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure, […]
3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List
“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be, […]
The More You Know…Is the Key to Business Growth Hiding in Your Data?
The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most common digital marketing tools – the website, social media, email marketing, and digital advertising. Each of these tools have fairly robust data capture built in, which should, theoretically, help you […]
Get Clear in 2020: Understanding the Customer Insights Package
What’s the single most powerful thing you can do to build your business? Develop a better understanding of your customers. How do you develop that understanding? By examining the data trail your customers leave when they visit your website, see your ads, or search for you online. Discover the 2020 Customer Insights Package We know […]
Curious About CBD? Learn How You Can Use CBD to Build Your Business!
CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not limited to retail. You can find CBD in restaurants, spas and salons, and even in manufacturing and construction. In fact, we’ve even started a CBD Club here at Technology Therapy […]
What Motivates People to Call Your Business?
How many people do you know who hate talking on the phone? The answer’s not quite everybody, but almost – US consumers are five times more likely to send and receive text messages than phone calls. Yet there is one situation that will lead people to call a business – even when that business has […]
How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers
Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.” Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective, […]
