Do More Good: Why Nonprofit Marketing Matters
KEY TAKEAWAYS:Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers. Empathy and transparency are the focus of nonprofit marketing in 2021. Nonprofit businesses should be especially focused on appealing to members of Gen Z, who influence $333 billion in annual household spending, according […]
Display Ads vs. Search Ads: What’s the Difference?
Thinking about running digital ads for your startup or small business? There’s a lot going on in the world of digital advertising, so it’s normal to feel a bit overwhelmed at your prospects. In this blog post, we’ll break down the two main types of digital advertisements: search ads and display ads, and provide some […]
Falling in Love with Digital Advertising
The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes […]
That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World
“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of […]
It’s Never Too Soon to Start Thinking About Search
When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising. Identifying and implementing your search strategy early in the web development process means […]
4 Ways PPC Advertising Can Help You Grow Your Business
PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage […]
Stats Only Scratch the Surface: Digging Deeper for Meaningful PPC Data Insights
Want to know a secret that most PPC companies won’t tell you? Creating Google Ads is easy. Anyone can start a Google Ad (or AdWords Express) Account and launch a campaign in just a matter of hours. But we don’t withhold that information to trick you into working with us. It’s for your own good. […]
For Great PPC, Focus on the Customer Journey
Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on […]
Goodbye Adwords?
Do you know how many different types of Google ads you can buy? It’s a long list. There’s the familiar Google Adwords, and YouTube ads, and ads that display on Google Maps. There are Google Search Ads, and Gmail Ads, and banner ads that appear on Google’s Display Network. And that’s just the tip of […]
Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)
In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small, […]
