How Does the Facebook Ad Review Process Work?
Facebook recently released information on the inner workings of its ad review process to be more transparent with its users. Keep reading to learn the what’s, why’s, when’s, and how’s every small business owner should be aware of when it comes to Facebook ad transparency: When the Facebook Ad Review Process Happens All Facebook ads […]
Stats, Apps & Training to Put Your Facebook Ads in Motion
Get the facts on motion ads (ads with moving or animated graphics or video) & learn why video ads outperform static images on Facebook.
What Moms Want in 2021: Mother’s Day Tips for SMBs
Shopping changed for everyone last year. When you look at the data, it seems like this Mother’s Day will feature exciting gifting trends. Here’s what moms want and retailers should focus on this Mother’s Day: According to Taboola Blog, the top news trends driving consumer traffic across the web for Mother’s Day 2021 are: Investing […]
Display Ads vs. Search Ads: What’s the Difference?
Thinking about running digital ads for your startup or small business? There’s a lot going on in the world of digital advertising, so it’s normal to feel a bit overwhelmed at your prospects. In this blog post, we’ll break down the two main types of digital advertisements: search ads and display ads, and provide some […]
Amazon Ads: What You Need to Know
Online spending represented 21.3% of total retail sales in 2020, according to estimates. Amazon accounted for nearly one-third of all eCommerce in the United States.* Consumers spent over $860 billion shopping ecommerce in 2020 just on U.S. merchants alone. That’s a 44% increase year-over-year, not to mention the highest annual U.S. ecommerce growth in at […]
Are You Overwhelmed by Your Business Data?
“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and there’s just so much that I don’t know where to start. I just shut down.” Overwhelm – sometimes called information overload – can be a very real problem. If we […]
For Powerful PPC Advertising, Provide Social Proof
Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors – each claiming to offer the best quality, greatest prices, and most superior service. How is a shopper supposed to choose the right vendor? [Tweet “Technology Therapy Group’s individualized approach […]
4 Ways PPC Advertising Can Help You Grow Your Business
PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage […]
For Great PPC, Focus on the Customer Journey
Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on […]
