Term archive for "PPC"

For Great PPC, Focus on the Customer Journey

By

Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on… Continue Reading »

Have You Seen the SEO Light?

By

For some time now, we’ve touted the importance of consistent, quality content and user satisfaction over the classic SEO techniques. Big name tech and business publications like Forbes and Mashable have even gone so far as to speculate the “Death of SEO.” Though we certainly wouldn’t denounce SEO best practices, we do agree that the… Continue Reading »

facebook to introduce autoplay video advertisements

Facebook Introduces Autoplaying Video Ads

By

Though video ads have been available on Facebook for some time, the social platform is now testing autoplaying videos in mobile News Feeds, with the hopes of rolling them out platform-wide next month. Though Mashable claims, “This is either great news (if you’re an advertiser) or not-so-great news (if you’re a user),” we’d have to… Continue Reading »