Term archive for "social media"

Discover How Data Can Help You Grow Your Business

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Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business… Continue Reading »

Get Ready for GIFs: Facebook To Roll Out New Commenting Feature

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Call it GIF creep. For years, Facebook steadfastly refused to support animated GIF files: their logic was that the moving images disrupted the Facebook experience, potentially ruining the aesthetics of a users’ feed. The launch of the autoplay video shattered the logic in that argument. Facebook began allowing GIFs in posts in 2015. GIFs have… Continue Reading »

A Surprising Insight into Instagram Advertising

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It’s no secret that Instagram is popular – as of this writing, there are 600 million active users – and the number of businesses advertising on Instagram has reached new heights. There are 8 million business profiles on Instagram, and of those, 1 million advertise. Types of Instagram Advertising There are four kinds of Instagram… Continue Reading »

Business Owners, Do You Even Know What You Want?

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The very first step in any marketing campaign is identifying the desired outcome. I often ask clients if they’re hoping to increase sales or boost the number of customers they have. These two outcomes sound similar, but they’re really not identical. As a business owner, you have to make a strategic choice. Where Is Your… Continue Reading »