How to Use AI to Review and Improve Your Business SOPs
Use AI to uncover hidden gaps and assumptions in your SOPs.
Storytelling: What Makes Social Media Content Stand Out Right Now
If your social content isn’t connecting, it may not be telling a story.
Online Marketing: A First Quarter Inventory Review
Make this quarter the strongest one yet with a digital marketing inventory.
Shake It Off! Instagram Introduces New Rage Shake Feature
Get the scoop on Instagram’s new Rage Shake feature and what it means for the user experience.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
Do Your Socials Match Your Brand?
A big part of building your brand online is creating a consistent, reliable presence that your customers can recognize on all digital platforms. Looking to build your brand on social media? Here’s what you need to know: Social Media Brand Building Posting on social media is an essential part of any successful digital marketing strategy. […]
How Instagram’s “Suggested Posts” Feature Benefits Your Business
This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business: “You’re All Caught Up”—But Are You? In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users […]
2021 Marketing Strategy Insights: TikTok for Business
Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”, […]
Boost SMB Revenue this Holiday Season with Facebook’s Paid Online Events Tool
Discover the paid online events tool that’s helping small businesses thrive amidst the COVID crisis. In our previous blog post, we discussed three ways to reward customer loyalty and build relationships this holiday season; two of which involved presenting customers with exclusive promo codes and special access to new products or services your business plans […]
What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media
67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly, video was a large part of the conversation. [Tweet “50% […]